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Case studies

How we think through hard problems

Each study walks through a challenge from start to finish: the situation, the plan, the trade-offs we would weigh and how success gets measured.

Fintech · Backend Platform
Replacing a payments core without stopping the payments
How we plan a staged migration from a straining monolith to an event-driven platform, when every transaction has to arrive exactly once.
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Healthcare · Mobile App
Designing a telehealth app patients can use on a bad connection
Making virtual care accessible means planning for older phones, weak signal and people who are unwell, not just for the demo environment.
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SaaS · AI Agent
Taking an AI support agent from demo to dependable
An agent that can change a customer's account needs more than a good prompt. It needs tests, boundaries and a graceful way to ask a person for help.
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B2B SaaS · Cybersecurity
Getting a SaaS company ready for enterprise security reviews
When large customers start sending security questionnaires, a focused programme can turn a sales blocker into a selling point.
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Publishing · E-book Marketing
Launching a debut novel without a publisher behind it
A first-time author has no backlist, no audience and no retail history. Here is how we plan a launch that creates all three, honestly.
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B2B SaaS · Paid Advertising
Connecting B2B ad spend to real revenue
When platform dashboards report success and the sales team disagrees, the fix starts with the data, not with the ads.
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