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Platforms & Emerging Tech

A CRM your sales team will actually use

We build custom CRMs and extend platforms like Salesforce and HubSpot so that your pipeline, customer history and reporting finally live in one trusted place.

CRM Development

What you receive

  • Sales process and data model
  • Configured or custom-built CRM
  • Migrated, deduplicated customer data
  • Automation and integrations
  • Forecast and activity dashboards
  • Training materials and admin guide

Our approach to CRM Development

A CRM only delivers value if people keep it up to date, and they only do that when it saves them time. We design around the daily work of your reps and account managers first, and around the reports second, because good reports depend on good data entry.

We will tell you if Salesforce or HubSpot, configured properly, is the better choice. When your sales motion is unusual, or per-seat licensing has become hard to justify, a custom CRM can fit far better and cost less to run.

This is likely a fit if…

  • Reps keep their real pipeline in spreadsheets or private notes
  • Leadership does not trust the forecast
  • Customer data is scattered across several tools with no single record
  • Per-seat licensing has grown faster than the value you get from it
Capabilities

What’s included

Custom CRM platforms

Purpose-built contact, account and deal management modelled on your actual sales process.

Salesforce and HubSpot

Custom objects, Apex, HubSpot apps and clean configuration of platforms you already own.

Pipeline automation

Lead routing, follow-up sequences, task creation and approvals that run without reminders.

Data migration and hygiene

Deduplication, field mapping and staged imports with reconciliation before cutover.

Integrations

Email, calendar, telephony, billing and marketing tools connected to a single customer record.

Forecasting and reporting

Pipeline, activity and revenue dashboards built on definitions your team agrees on.

The engagement

How we deliver it

  1. 01

    Sales process review

    We sit with reps and managers to document how deals really progress.

  2. 02

    Platform recommendation

    A costed comparison of custom build, extension or simple reconfiguration.

  3. 03

    Build and migrate

    Core objects first, then automation, with trial migrations running on real data.

  4. 04

    Rollout and adoption

    Team-by-team launch, training and adoption dashboards in the first 90 days.

Tools and platforms

  • Salesforce
  • HubSpot
  • React
  • NestJS
  • PostgreSQL
  • GraphQL
  • Twilio
  • Segment
  • Metabase
FAQ

CRM Development questions

The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.

Ask your own question
  • If your process is fairly standard, a well-configured platform is usually faster and cheaper. Custom makes sense for unusual workflows, deep product integration or very high seat counts. We provide a cost comparison either way.

Ready to talk about CRM Development?

Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.