
PipewrightCustom sales CRM
A CRM built around the daily work of reps, consolidating four legacy tools and automating the follow-up nobody remembers.
Target outcomes
- 90%
- adoption goal in 60 days
- -35%
- rep admin time target
We build custom CRMs and extend platforms like Salesforce and HubSpot so that your pipeline, customer history and reporting finally live in one trusted place.
CRM Development
What you receive
A CRM only delivers value if people keep it up to date, and they only do that when it saves them time. We design around the daily work of your reps and account managers first, and around the reports second, because good reports depend on good data entry.
We will tell you if Salesforce or HubSpot, configured properly, is the better choice. When your sales motion is unusual, or per-seat licensing has become hard to justify, a custom CRM can fit far better and cost less to run.
Purpose-built contact, account and deal management modelled on your actual sales process.
Custom objects, Apex, HubSpot apps and clean configuration of platforms you already own.
Lead routing, follow-up sequences, task creation and approvals that run without reminders.
Deduplication, field mapping and staged imports with reconciliation before cutover.
Email, calendar, telephony, billing and marketing tools connected to a single customer record.
Pipeline, activity and revenue dashboards built on definitions your team agrees on.
We sit with reps and managers to document how deals really progress.
A costed comparison of custom build, extension or simple reconfiguration.
Core objects first, then automation, with trial migrations running on real data.
Team-by-team launch, training and adoption dashboards in the first 90 days.
Tools and platforms
The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.
Ask your own questionIf your process is fairly standard, a well-configured platform is usually faster and cheaper. Custom makes sense for unusual workflows, deep product integration or very high seat counts. We provide a cost comparison either way.
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.