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Publishing & Growth

Ad spend managed like it's our own money

We plan, build and manage paid campaigns across search, social and display, keep your tracking honest, and show you exactly what each dollar returned.

Paid Advertising & Campaign Management

What you receive

  • Account and tracking audit
  • Channel plan and budget forecast
  • Campaign build in your ad accounts
  • Ad creative and landing pages
  • Offline conversion tracking
  • Weekly updates and revenue dashboard

Our approach to Paid Advertising

Ad platforms are very good at spending your budget, and their own dashboards tend to claim the credit. We connect campaigns to your CRM or store data, so that optimisation is based on actual customers and revenue rather than reported clicks.

Accounts stay in your name, so you keep the history and the data. Our fee is separate from your media spend and is never a hidden margin on top, which means our advice about where to spend money stays impartial.

This is likely a fit if…

  • Your cost per acquisition is rising and nobody can explain why
  • Platform dashboards and your actual revenue do not match
  • You are launching something and need demand quickly
  • An agency reports impressions and clicks but not profit
Capabilities

What’s included

Google and Microsoft Ads

Search, Shopping and Performance Max structured around margin and intent.

Meta and TikTok

Creative-led prospecting and retargeting with systematic testing.

LinkedIn for B2B

Account-based campaigns aimed at specific roles and buying committees.

Creative testing

Ongoing production and structured tests of hooks, formats and offers.

Tracking and attribution

Conversion APIs, offline conversion imports and CRM-connected reporting.

Landing pages

Fast, message-matched pages built and tested by the same team running the ads.

The engagement

How we deliver it

  1. 01

    Account audit

    We review structure, wasted spend, tracking and your real unit economics.

  2. 02

    Plan and forecast

    Channel mix, budget and target acquisition costs are agreed against your margins.

  3. 03

    Launch and test

    Campaigns go live with a structured testing roadmap for audiences and creative.

  4. 04

    Optimise and scale

    Weekly optimisation and monthly reviews, adding budget only where returns hold.

Tools and platforms

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
  • Microsoft Ads
  • Google Tag Manager
  • GA4
  • Looker Studio
FAQ

Paid Advertising questions

The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.

Ask your own question
  • It varies by industry and channel, but campaigns need enough volume to learn from. We will tell you during the audit whether your budget can produce meaningful results before you commit.

Ready to talk about Paid Advertising?

Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.