
First ChapterDebut novel launch campaign
A twelve-week launch built around honest advance readers, retailer ads and an email list the author owns.
Target outcomes
- 2,000
- reader list goal
- 50+
- honest reviews target
We plan, build and manage paid campaigns across search, social and display, keep your tracking honest, and show you exactly what each dollar returned.
Paid Advertising & Campaign Management
What you receive
Ad platforms are very good at spending your budget, and their own dashboards tend to claim the credit. We connect campaigns to your CRM or store data, so that optimisation is based on actual customers and revenue rather than reported clicks.
Accounts stay in your name, so you keep the history and the data. Our fee is separate from your media spend and is never a hidden margin on top, which means our advice about where to spend money stays impartial.
Search, Shopping and Performance Max structured around margin and intent.
Creative-led prospecting and retargeting with systematic testing.
Account-based campaigns aimed at specific roles and buying committees.
Ongoing production and structured tests of hooks, formats and offers.
Conversion APIs, offline conversion imports and CRM-connected reporting.
Fast, message-matched pages built and tested by the same team running the ads.
We review structure, wasted spend, tracking and your real unit economics.
Channel mix, budget and target acquisition costs are agreed against your margins.
Campaigns go live with a structured testing roadmap for audiences and creative.
Weekly optimisation and monthly reviews, adding budget only where returns hold.
Tools and platforms
The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.
Ask your own questionIt varies by industry and channel, but campaigns need enough volume to learn from. We will tell you during the audit whether your budget can produce meaningful results before you commit.
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.