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Publishing & Growth

A launch plan that finds your readers

Publishing a book makes it available. Marketing makes it visible. We plan and run launches and long-term campaigns that put your title in front of the right readers.

E-book Marketing

What you receive

  • Comparable-title research
  • Launch calendar and budget
  • Ad creative and retailer campaigns
  • Advance reader programme
  • Author site and email sequence
  • Monthly royalty-focused reporting

Our approach to E-book Marketing

Book marketing rewards patience and precision. Retail algorithms respond to sustained sales and genuine reader engagement, so we plan a sequence of activity around your launch window and continue well after it.

We follow retailer rules closely. Advance copies go to real readers who are free to say what they think, and we never buy or manufacture reviews. That approach protects your account and builds a readership that sticks around for the next book.

This is likely a fit if…

  • You have a launch date coming up and no marketing plan
  • A good book has stalled after an initial burst of sales
  • You are spending on ads with no clear view of the return
  • You want to build a reader list you actually own
Capabilities

What’s included

Launch strategy

A dated plan covering pre-orders, pricing, promotions and channel sequence.

Amazon Ads management

Sponsored Products and Brands campaigns structured by keyword, author and category.

Promotion sites

BookBub, Written Word Media and genre-specific newsletter placements.

Advance reader programmes

Compliant advance-copy teams that invite honest reviews from real readers.

Author platform

Author websites, lead magnets and automated email sequences that grow your list.

Publicity and outreach

Podcast pitches, press materials and partnerships aimed at your readership.

The engagement

How we deliver it

  1. 01

    Market research

    We study comparable titles, categories, pricing and reader expectations.

  2. 02

    Launch planning

    Timeline, budget and creative are agreed, typically 8 to 12 weeks ahead.

  3. 03

    Launch execution

    Campaigns, promotions and reader outreach run on a coordinated calendar.

  4. 04

    Sustain and optimise

    Monthly tuning of ads and pricing, plus backlist and series promotions.

Tools and platforms

  • Amazon Ads
  • BookBub
  • Publisher Rocket
  • BookFunnel
  • MailerLite
  • Meta Ads
  • Canva
  • Google Analytics
FAQ

E-book Marketing questions

The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.

Ask your own question
  • No, and be cautious of anyone who does. Rankings depend on your category, the competition and timing. We commit to a clear plan, disciplined spending and transparent reporting.

Ready to talk about E-book Marketing?

Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.