
StridewellAdaptive running coach
A subscription app whose training plans adjust to each runner's recovery, schedule and wearable data.
Target outcomes
- 35%
- day-30 retention goal
- 6%
- trial-to-paid objective
We run the channels that compound over time, including search, content, email and conversion optimisation, and report on pipeline and revenue instead of vanity metrics.
Digital Marketing
What you receive
Good marketing begins with measurement you can trust. We start by fixing tracking and agreeing what counts as success, so every later decision is based on evidence rather than opinion.
From there we build a programme suited to your stage. That might be technical SEO and content for long-term demand, email automation to get more from existing customers, or conversion work so the traffic you already have delivers more.
Site health, structured data and topic strategy built around real buying intent.
Articles, guides and thought leadership written with subject-matter input.
Segmented automation for onboarding, retention, win-back and upsell.
Channel strategy, content calendars and community management.
Research, landing page work and A/B testing to lift conversion rates.
GA4, tag management, server-side tracking and dashboards tied to your CRM.
We review channels, tracking, competitors and your current funnel.
A 90-day plan sets priorities, owners, budgets and target measures.
Monthly sprints deliver content, technical fixes, campaigns and experiments.
Live dashboards and monthly reviews decide what to scale and what to stop.
Tools and platforms
The things founders and leadership teams actually ask us, with honest answers. Anything else, we’re one message away.
Ask your own questionTechnical fixes can show up within weeks, but meaningful growth from content typically takes four to nine months, depending on your competition and starting point.
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.