A twelve-week launch built around honest advance readers, retailer ads and an email list the author owns.
A debut novel has no existing audience, and most launches depend on a single burst of attention. Without reviews and readers lined up in advance, a book quickly disappears.
The campaign builds an audience eight weeks before publication through a free first chapter, a newsletter and advance readers. Advertising starts once the book page is ready to convert.
2,000
reader list goal
50+
honest reviews target
1.3×
ad royalty return goal
Top 100
category rank objective
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.
