A marketing programme centred on read-through, using price promotions, newsletters and advertising to earn across the series.
Authors with a series can earn most of their income from readers who continue beyond the first book, but advertising platforms only report the first sale, which hides what is really working.
Nightjar plans promotions and advertising around read-through across the whole series. Newsletter growth gives the author an audience that does not depend on any single platform.
45%
target book 1 read-through
2.5x
series return target
10k
newsletter size goal
Top 10
category rank goal
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.
