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Northbound: Outsourced marketing department

Senior direction, a refreshed brand and coordinated campaigns delivered as one team on a single monthly retainer.

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Sector
Professional Services
Typical client
Regional advisory firm entering new markets
Typical timeline
Ongoing retainer
Typical team
1 fractional CMO, 3 specialists
Monthly marketing report connecting activity to leads and pipeline
Shared campaign calendar covering content, events and paid activity
Content production board from brief through to published assets

About this project

Advisory firms entering a new market need strategy, content and campaigns, but do not always need a full in-house team. Freelancers can leave gaps nobody is accountable for.

Northbound acts as an outsourced marketing department with one accountable lead. Planning, content production and reporting run to a shared calendar and connect directly to pipeline.

Objectives

  • Provide senior marketing leadership without a full-time hire
  • Clarify positioning across several service lines
  • Create a steady source of qualified meetings

What’s delivered

  • Fractional CMO and annual marketing plan
  • Brand refresh and messaging framework
  • Thought-leadership and LinkedIn programmes
  • Sales collateral and CRM nurture sequences

Target outcomes

30

qualified meetings per quarter

1

accountable marketing team

90 days

brand rollout plan

Monthly

leadership reporting

Technology

  • HubSpot
  • Figma
  • LinkedIn
  • Asana
  • Looker Studio

Services involved

More work like this

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