
HomegrownFull-funnel growth programme for a D2C brand
Clean tracking, technical SEO and lifecycle email designed to reduce dependence on paid social.
Target outcomes
- +40%
- organic revenue target
- 25%
- email revenue share goal
A managed paid media programme built around subscriber value, connecting creative tests to landing pages and retention.
Subscription businesses can look unprofitable on the first order and very profitable after six months. Campaigns judged only on immediate sales may be stopped just when they are working.
This programme connects advertising to subscriber value. Creative tests are structured, landing pages match the advert that sent the visitor, and budgets follow long-term return.
-20%
target acquisition cost
4x
blended return target
70%
month 2 retention objective
+25%
target landing page conversion
Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.